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Our Approach

Our Approach

Grund America

Grund America strives to be part of the change and part of the solution in improving the lives of others. More than that, we hope to lead by example, inspiring others to live clean and to know even the simplest acts can change the world. At Grund, we extend our reach and impact by tending to our roots and global branches. It is through our dedication to quality products, our respect for the environment and our family-values that we are able to continually improve and expand our efforts. At the beginning, when creating bathroom rugs was such a simple seed of an idea, no one realized how it would take root and let Grund’s branches spread across the world, hopefully, passing on the idea of natural living on to others.

 

Quality

Quality

Our products bear our family name and that is why quality is ourabsolute priority. We strive every day to elevate our products beyond the limits of what is considered possible. As we control the entire production process from yarn down to final bathmat, we can proudly provide a five year warranty to the resulting product. The cotton we use is certified organic and environmentally-friendly. The material is reusable and no chemicals are allowed in the synthetic pigment used to dye the material. The pigment used is from a world known Dutch company called GOTS. Our quality standard has been proven in a number of tests by certified laboratories worldwide. 

 

 

 

Social Responsibility

Social Responsibility

We feel socially responsible for our environment which is expressed through our chemical-free organic products and contributions to environmental projects. Grund is based in a region that belongsamongst the most beautiful places in the Czech Republic. The global headquarters is surrounded by beautiful countryside and has views of the Krkonose Mountains. We appreciate nature. Therefore, we protect it as best we can. We also know we are not alone in our quest. As such, we partner with companies that share our passion for social sustainability and work with them to share the concept of farm-to-home products.





 FamilyFamily

We are a family business and our employees and customers are considered our extended family. The Grund Company was established 27 years ago by Mr. and Mrs. Grund, and their sons Jan and Jiří entered the firm two years after its establishment. To this day the company still remains in the hands of the Grund family. We stay together in good and bad times and that is our strength.